Social software

Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.

The more specific term collaborative software applies to cooperative information sharing systems, and is usually narrowly applied to the software that enables collaborative work functions. Distinctions among usage of the terms "social", "trusted", and "collaborative" are in the applications or uses, not the tools themselves, although there are some tools that are only rarely used for work collaboration.

Social technologies or Conversational technologies used in organizations, in particular a network-centric organization, are other terms used to describe knowledge creation and storage that is carried out through collaborative writing. Constructivist learning theorists such as Vygotsky; Leidner & Jarvenpaa explained that the process of expressing knowledge aids its creation and conversations benefits the refinement of knowledge. Conversational KM fulfills this purpose because conversations, e.g. questions and answers, become the source of relevant knowledge in the organization. Conversational technologies are seen as tools to support work units and the individual knowledge worker.

Many advocates of using these tools believe (and actively argue or assume) that they create actual communities, and have adopted the term "online communities" to describe the resulting social structures.

Tools for online communication::

The tools used in social software applications include communication tools and interactive tools. Communication tools typically handle the capturing, storing, and presentation of communication, usually written but increasingly including audio and video also. Interactive tools handle mediated interactions between a pair or group of users. They differ from communication tools in their focus on establishing and maintaining a connection among users, facilitating the mechanics of conversation and talk. Communication tools are generally asynchronous. Interactive tools are generally synchronous, allowing users to communicate in real time (phone, Net phone, video chat) or near-synchronous (IM, text chat).

We can add to this distinction one that describes the primary user experience of each: communication involves the content of talk, speech, or writing; interaction involves the interest users establish in one another as individuals. In other words, a communication tool may want to make access and searching of text both simple and powerful. An interactive tool may want to present as much of a user's expression, performance, and presence as possible. The organization of texts, and providing access to archived contributions differs from the facilitation of interpersonal interactions between contributors enough to warrant the distinction in media